Bigfoot has made it possible for many movie fans to track the movies all over the worlds. Additionally, it possesses offices in Los Angeles and another small production facility that is based in Venice California but its main operational center is Bigfoot Studios since 2004. Moreover, it has six large soundstages, , fully equipped editing suites and the latest advanced high-tech cameras coupled with other high tech equipments that ensures that their production line is admirably conspicuous. It has made its production unique by ensuring that their production costs are cheap. In so doing, it has marketed and released movies straight into DVDs rather than going through the long procedure of the usual theater root. In other words, it helps to promote the independent filmmakers by accepting critics instead of employing the regular formulaic blockbuster movie types. It has specialized in distribution industries.
Big foot has expanded into acquisition, foreign sales, and distribution by purchasing Ascendant pictures. In other words, Ascendants just like Bigfoot itself has curved out its market niche by budgeting and integrating the sensibility of with the marketing mix larger studios. The niche of big foot are believed to be producing net revenues but the primary niche that will bring more profit is the distribution niche in other countries. As of recent, Big Foot market niche is based in countries such as Thailand, Greece, Japan, and Germany. Since Bigfoot has no established markets in Africa, it would be best if they tried venturing into Africa as a potential market for their movie distribution services. In fact, because of their cheap production and distribution costs, Africa would be a better marketing niche to explore in the near future.
Bigfoot is one of the first movie distribution and marketing channels that offers cost effective services to moviemakers. As a result, they have the potential to make an impression that is lasting to its customers. In the process, this can result to brand loyalty and brand recognition in the countries in which they are operating. Besides, they will also have the much-needed time to evaluate their distribution and distribution while at the same time, to perfect their services and products. Being a pioneer in the movie acquisition and distribution channels, Bigfoot may have an advantage in taking control of their resources in terms of with an exclusive contract with talented employees or suppliers. In the future, they may possess a sustainable cost advantage especially when it comes to customers switching brands in future.
Bigfoot has ensured that its distinctive competency is working to its advantage since it has effectively integrated technology, culture, value know-how together with its patents to establish a set of competencies that ensures that it unfolds superior value for its consumers and in the process, it supports the product-market strategy of Bigfoot. In the case of Bigfoot, its distinctive competencies have ensured that it has expanded and opened branches in several countries that produce positive net returns. Experienced in international management by its CEO is one of the key competencies that have ensured that Bigfoot has leveraged the resources. In other words, international management is important in offering Bigfoot a basis of stretching their objectives and goals with barrier breaking initiatives. Besides, these core competencies will be influential in the near future because unlike physical assets that can depreciate over time, technological advancements and experience in international management are enhanced as shared and applied across the organization. As a result, they will act as a binding glue of the business and ensure that there is a substantial way for development of a new business models within Bigfoot.
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