Strategic Marketing Plan Metrics Study

Strategic Marketing Plan/Marketing Metrics

The owners of The have asked you to help them define their target audience a bit more clearly.

Create a 4- to 6-slide Microsoft PowerPoint presentation in which you develop a consumer persona for each of the five segments using the Westside Coffee Company Customer Segments.

Create an for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. from prior assignments as a guideline for allocating a budget amount to each marketing activity you include on the spreadsheet.

Perform a the following assumptions. Show your calculation.

Retail Coffee Shop Store:

Price of a cup of coffee: $6.00
Profit per cup: $4.00
Average daily customers: 750 customers
Determine whether your annual marketing budget falls within 7% to 10% of profits. Calculate this by dividing your marketing budget by the annual profit to determine the percentage. Show your calculation. If it does not fall within that 7-10% range, explain how you will adjust the budget to meet that requirement.

Submit the PowerPoint presentation, marketing calendar, and break-even / budget analysis as 3 separate documents.

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