Sony Shoots the Messenger Case Study

Assignment Content

• Readthe “Sony Shoots the Messenger” Case Study on p. 440 inThe Practice of Public Relations,Ch. 11.

By Fraser p. Seitel

• Answerthe three questions at the end of the chapter on p. 442.

Questions

1. How would you assess Sonys handling of the hacking scandal?
2. Had you been Amy Pascals public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as racist?

• 3 Had Pascal asked you to counsel her on what to do in light of her husbands e-mail about the roundtable, what would you have suggested?
• Writea 1,050- to 1,400-word paper in which you describe how the case was handled, andproviderecommended improvements for your client (Sony).
• Includethree outside references, as well as citations with your paper.
• Formatyour paper consistent with APA guidelines.
• Submityour assignment

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