Social Media Plan Rough Draft

Module 4: Social Media Plan Rough Draft Rubric

For this module, we’ll be fleshing out your work from previous weeks to complete a rough draft of your final project. You have already identified your topic and the social media choices for your project, and done research on comparable brands or sites.

Now it’s time to get it all ready. This week, you should spend more time researching comparable options on your social media choices . Then it’s time to put it together!

First, you should put together your overview of the project. This starts with the description of your business or brand. Write about what it is and what you want for it, and add the research you have found on comparable businesses or brands. Then what are the goals you have for the business or brand? What are your general goals with social media for it? What audience are you aiming to reach?

Now on to the social media aspect of the project. If you have a real business, brand, or site to work on, you can start by putting the site profiles into the 4 social media sites you’ve chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don’t really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

Then, for each social media site, write about your goal for that site, how you will accomplish them, and some ideas for posts or pins. Who is your audience? When and where can you best reach them? How can you really use social media to work for you?

This project should have at least 1-2 pages for your overview and then approximately 1-2 pages per social media site. So the draft will be 5 – 10 pages long.

***You may choose to complete this project in WORD or POWERPOINT*** If using PowerPoint, be sure that each slide has at least 100 words in the NOTES section.

There will be the option to present your project to your instructor and class next week in the live classroom, so begin thinking about if this is something you’d like to do.

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: Jstudent_exampleproblem_101504

Here is a check-list to help make sure you include all the necessary components.

_____ Overview . What is your brand/company/business? Why did you choose this? What makes YOUR brand/business/company better than the competitors? What is the goal that you have for your brand? How can you achieve this? Knowing what you know about social media, what can you do to make sure your brand is successful? Who is your audience? How can you get them to engage in social media?

_____ Market Comparisons . Who are your competitors? How do they differ from you? What do they offer that you don’t? What do you offer that they don’t? what type of social media do they use? What are they posting on their social media? How many likes/tweets/followers/re-pins/friends/etc. do they have? What is working for them? What is not working for them?

_____ FIRST social media platform . Describe your chosen platform. Who is your audience? What will they gain by using this site to discover/learn more about your brand/business/company? What is your goal for this specific site? What will example posts/pins/tweets/pictures look like? What other information will you include? Will there be pictures? How can they contact you on this platform? What is your response rate going to be? Will you have any promotions or celebrity endorsements?

_____ SECOND social media platform . Describe your chosen platform. Who is your audience? What will they gain by using this site to discover/learn more about your brand/business/company? What is your goal for this specific site? What will example posts/pins/tweets/pictures look like? What other information will you include? Will there be pictures? How can they contact you on this platform? What is your response rate going to be? Will you have any promotions or celebrity endorsements?

_____ THIRD social media platform . Describe your chosen platform. Who is your audience? What will they gain by using this site to discover/learn more about your brand/business/company? What is your goal for this specific site? What will example posts/pins/tweets/pictures look like? What other information will you include? Will there be pictures? How can they contact you on this platform? What is your response rate going to be? Will you have any promotions or celebrity endorsements?

_____ FOURTH social media platform . Describe your chosen platform. Who is your audience? What will they gain by using this site to discover/learn more about your brand/business/company? What is your goal for this specific site? What will example posts/pins/tweets/pictures look like? What other information will you include? Will there be pictures? How can they contact you on this platform? What is your response rate going to be? Will you have any promotions or celebrity endorsements?

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