Social media benchmarking review

.5 marks]

Review the social media accounts offivelocal competitorsand pay attention to their tone and personality and analyze your competitions social media platforms. Base your analysis on what youve observed on your competitors social media accounts across all platforms.

• After completing the benchmarking, think about the results and act accordingly, how can a your business?

Look at the data youve collected and identify the areas that need improvement (Explain).

For each the following questions:

How your each platform?

What type of content are they posting? And social media platforms used?

What content is getting the .g. retweet, likes, comments]?

• How many followers do they have?

How often do they post [daily, weekly, or monthly]?

Do they respond to comments? And how?

Are your competitors successful on these platforms?

• Note: You can use any free online third-party platform for further analysis.

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