Prompt: Pretend that you are the new social media manager for Sweetgreens location (a popular fast-casual salad restaurant). You choose the city where where you are located (be sure to tell us where you are in your post).
Give us a brief overview of your social campaign for the month of November. No more than a paragraph, summarize the objective(s) of your campaign, and be sure to mention your target audiences.
Now give us a mock content calendar for the month of November. You are expected to suggest posts for both LinkedIn and Twitter (you may add more platforms if you like). Be sure to include at least one example of each: manual, bulk, autoscheduled and curated content.
You dont have to be fancy ~ a list of dates will work. You can also download calendar templates, post links or images to your thread as you like.
Review your classmates ideas! What suggestions can you add for their calendar?
See lesson for instructions.
Read Content Curation: How do it the right way (Plus tools and tips) by Christina Newberry (2020). It is important to understand that you do not need to create all of your content from scratch. Instead, as youve surely seen from your experience with social media, many posts are curated from other users. The process of sharing, re-sharing, and from is known as curating content. Think about what kind of content you will propose curating in your social plan.
Read Claire Beveridges (2021) post, A Guide to Cross-Posting on Social Media (Without Looking Spammy), Beveridge reminds us that effective curation may still require attention to the platforms we are using. The effective use of photos, captions and texts differs across platforms.
Read Lauren Dugans 2015 piece for AdWeek, How to Curate Content on Twitter in 10 minutes a Day AdWeek is another industry publication youll want to be familiar with. Here, Dugans suggestions highlight the specific platform needs for curating content on Twitter (If you don’t have access to Adweek Pro – the article is available as a Word document at the top of this section).
Read Rebecca Coleman’s for Constant Contact, “Which Social Networks are Better for Content Creation.” Twitter isn’t the only platform that makes content curation easy. Coleman does a nice overview showing you how to use various platforms to curate content. I tend to like this article better than Dugan’s for AdWeek but I’ve left Dugan’s on our reading list because her piece does a nice job giving you a quick and dirty Twitter overview if that’s your client’s (or your) platform preference.
Read Paige Cooper & Shannon Tiens (2021), How to Create a Social Media Content Calendar: Tips & Templates. All of the material for this week highlights the value of scheduling your social content so that it arrives at the right time. The authors describe how to do this effectively through a social content calendar.
Read this piece from Stacey McLachlan (2021) for Hootsuite, “7 Inspirational Social Media Campaigns (Free template to plan your own).” I like to share pieces like these because they give us an overview of what’s worked well for brands/clients in a broad number of industries and categories. This article also shows us how brands used different platforms to promote their campaigns and why it worked.
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