Service operations management concepts

Module Assignments Rubric
SOM/MGS Module Assignments Rubric
Criteria Pts
This criterion is linked to a learning outcomeApplication of concepts
We are looking for students to of knowledge and understanding. Assignments earning higher marks will evident students demonstrating robust methodological rigour and understanding to use relevant and appropriate application of the Service Operations Management theory, concepts, tools, techniques etc.

80+ Shows originality & creativity, way beyond the module content, in respect of application of Service Operations Management concepts etc, within the . For example: Considers potential interrelationships and interdependencies of concepts as well as limitations.

70+ Shows awareness of application beyond the basic module content of Service Operations Management concepts etc. within the chosen service operation. Considers limitations of concepts as well.

60+ Shows a thorough application of Service Operations Management concepts etc, within the chosen service operation.

50+ Shows a competent but limited application of Service Operations Management concepts within the chosen service operation.

40+ Shows very limited application of Service Operations Management concepts within the chosen Service Operation

Less than 40 – Shows very little or no application of Service Operations Management concepts within the chosen Service Operation. (This category automatically applies if a specific service operation is not selected.) 30pts
This criterion is linked to a learning outcomeQuality of Analysis
Students earning high marks would demonstrate effective and in-depth quality of analysis. Work earning low marks would lack any analysis. In this criterion, application of appropriate Service Operations Management theory, concepts, tools, techniques etc. will be revealing in terms of the chosen service operation.

80+ Shows in-depth and convincing findings drawn from the application of theory, concepts, tools, techniques of Service Operations Management for the chosen service operation that also lead to a robust conclusion.

70+ Shows persuasive and revealing findings drawn from the application of theory, concepts, tools, and techniques etc. for the chosen service operation. The conclusion will be based on such findings.

60+ Shows a robust analysis revealing relevant findings for the chosen service operation as a result of appropriate application of the theory, tools, techniques etc. of the Service Operations Management. There may be minor gaps in analysis leading to conclusion.

50+ Shows some analysis revealing key findings for the chosen service operation as a result of applying concepts, tools, theory, and techniques of . Conclusion will merely link to these findings

40+ Shows limited findings as a result of application of tools, theory, concepts, and techniques of Service Operations Management with a little effort to draw conclusion from these findings

Less than 40 Shows no evidence of appropriate findings and no link in drawing conclusion. 30pts
This criterion is linked to a learning outcomeArgument and Critical Engagement
A student earning high marks would demonstrate application of theory that goes beyond the merely descriptive. Work earning low marks would be reportagevery descriptive. Of all the criteria “Crirical Ability” is the most difficult for students, but it is also the criterion that we prize the most in our graduates. Work earning higher marks will demonstrate that the student understands, for example: the limits to applicability of theory; the context specificity of theory…and so on

80+ Convincing, fluent and going beyond received wisdom, regarding the analysis of the service operation. Demonstrates strong critique of the theory / limits of the theory.

70+ Incisive and persuasive with strong evidence for the conclusions drawn; highly relevant arguments made. Demonstrates an amount of critique of the theory / limits of the theory.

60+ Argues in an assured way with some clear development and clear understanding of the chosen service operation and application of the chosen concepts.

50+ Presents the general outline of an appropriate argument; basic relevant material covered regarding the chosen service operation.

40+ Presents some elements of an appropriate argument; questionable relevance of material
Less than 40 Ill-considered or poorly
constructed arguments regarding the analysis of the chosen service operation. 20pts
This criterion is linked to a learning outcomeWider Reading and Substantiation
Work earning high marks will be well supported by reference to the module notes, videos, textbook and the Service Operations Management literature. In addition, higher marks will be awarded for work showing clear evidence of wider reading of peer-reviewed articles in the Service Operations Management literature.

80+ References are complete, accurate and very effectively applied and presented to support the arguments made including the theory critique; many citations; References are all of an academic standard.

70+ References are complete and all of an academic standard, accurate and effectively applied and presented, many references with the focus on use of top journals and other academic text.

60+ References are complete and effectively applied and presented and are mostly of an academic standard with some use of Journals and other academic text.

50+ References are complete but non- standardised and poorly presented, mis-applied or used in a purely descriptive way; Some references are not of an academic standard.

40+ Few references directly related to the analysis; few references are of an academic standard

Less than 40. Inadequate number of references; References not related to the analysis, references are not of an academic standard. 10pts
This criterion is linked to a learning outcomeOrganisation and Structure
Work earning high marks will be engaging, well structured, make good use of graphics, tables and other presentational devices. The best work will be accessible to the reader; the reader should not have to hunt for arguments or supporting references etc. The work should be an enjoyable read.

80+ Totally integrated analysis with very few wasted words or inappropriate use of models whilst also being an enjoyable and accessible read. Makes the reader want to go and learn more.

70+ Very thorough and clear contents, structure and flow to the analysis. Models and frameworks are fully integrated into the analysis and form the core of the critical discussion.

60+ Clear contents, structure and flow to the analysis. Effective use of appropriate models and frameworks to focus the analysis.

50+ Clear structure to the analysis, however the flow / red thread may not be clear. Basic use of appropriate models and frameworks to support the analysis.

40+ Lack of clarity on structure and contents. Limited use of models and frameworks to support the analysis. Any used tend to be copy/pasted rather than applied.

Less than 40. General lack of structure, lack of clarity on contents. No / very limited use of models and frameworks to support the analysis 10pts
Total points:100

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