Read this essay assignment thoroughly, more than once, before you begin.
This essay asks you to carefully consider a in order to determine how it successfully reaches its target audience. To reach that goal, youll need to discuss whom the ad is targeting; what the advertiser is promisingliterally and implicitly; whatassumptionsthe advertiser is making; and what, if any,logical fallaciesare present in the ad. Relating concepts from Schudsons article to your ad is also a good idea.Ultimately, your thesis will address how your ad successfully reaches its target audience.
Examine your adto determine who its target audience is.You may ask whether this ad is designed for men, women, both sexes, children, old people, people of all ages, young adults, one particular race, all races, those in the middle class, those who aspire to be “upper class but are not, those who buy only on credit, people of a particular sexual or political orientation, and so on.
Next,examine your ad to determine how it successfully reaches its target audience.Analyze the colors (or lack of color), the people, the objects, the clothes (or lack of clothing), the focus (is it blurred or are the shapes sharply defined?), the shape and size of the headlines and other copy in the ad, or anything else in the ad that helps sell the product.Ask yourself over and over:“Why is this item in the ad?” “Why is the ad designed in this manner?” “How does the item or design help sell the product to the target group?”
(Remember: Everything in an ad is there to attract a buyer; nothing is placed at random.)
Writing a Rough Draft
Begin where youre most comfortable.If you choose to begin at the introduction, you may first want to ease your reader into your essay with a line or two leading up to your advertising topic. Perhaps a relevant point or two from Schudsons article could serve as an interesting tie-in to the ad youve chosen and lead up to your thesis (suggesting how the ad successfully reaches its target audience). As you begin discussing your ad, you could give your reader a picture of it by literally describing whats going on in the ad page. You might then logically discuss the various elements in the ad to determine whom the ad is targeting and how each elementliterally and implicitlysuccessfully reaches/sells the target audience. You should be able to support your reasoning with specific details and from the ad. You could also offer additional interest and support for your thesis by showing the relevance of Schudsons ideas to your adideas such as belief in the smaller sense and belief in the larger sense.
Just Remember:Youre trying to explain why the advertisement works to reach an audience, not why (or how) a product is good. Explain how the ad sells the product; don’t sell the reader the product.
Writing the Final Essay
Does your essay respond fully to the assignment? Does your introduction ease the reader into your topic, narrow the topic, and offer a thesis? Are your ideas organized logically? Do your body paragraphs each have topic sentences? Are your topic sentences developed using specific details and examples? Have you made smooth transitions between ideas and paragraphs? Have you proofread/corrected your essay?
NOTE:You must submit a copy of the or printed internet ad online with your essay to receive full credit for this assignment.You can use a scanner or your phone to take a clear picture of the whole ad and submit that picture. Make sure it’s clear and complete.
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