Media Technology for Lead Generation
Gray,P.&Rackham,S.(2021).Communication technology(1sted.).MyEducator, LLC.
This week, you learned about marketing funnels and to attract and convert users. The basic marketing funnel starts with awarenessthe moment when a consumer becomes aware of your product or service. The next step is consideration, when a consumer is evaluating your product or service, perhaps comparing it to competitors. Conversion is the stage when consumers finally convert and purchase. Delight is the stage after consumers have become customers, when companies will try to get the customer to purchase again and to .
Answer the following questions as you imagine setting up your first marketing funnel:175 Words
Examine why it is helpful to think of your customers journey with your brand as a funnel.
Explain why it is important to separate content between and .
Conclude why it might be beneficial to delight customers after they have made a purchase.
Describe an experience you have had in which a company did a good job of keeping you engaged even though you already became a customer. How did that make you feel?
Describe an experience you have had in which a company did a poor job of keeping you engaged after you became a customer. How did that make you feel?
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