Marketing Management Research Paper

Assignment Requirements:

1. Choose a research topic from the chapter readings or from the list provided by your professor.
2. Research/find a minimum at least four (4), preferably five (5) or more, on your topic from the University of the Cumberlands Library online business database. The article(s) must be relevant and from a . While you may use relevant articles from any time frame, current/published within the last five (5) years are preferred. Using literature that is irrelevant or unrelated to the chosen topic will result in a point reduction.
3. Write a four (4) to five (5) page double spaced paper in the findings on your specific topic in your own words.Note– paper length does not include cover page, abstract, or references page(s).
4. Structure your paper as follows:
   1. Cover page
   2. Overviewdescribing the importance of the research topic to current business and professional practice in your own words.
   3. Purpose of Researchshould reflect the potential benefit of the topic to the current business and professional practice and the larger body of research.
   4. Review of the Literaturesummarized in your own words. Note that this should not be a copy and paste of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
   5. Practical Applicationof the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
   6. Conclusionin your own words
   7. Referencesformatted according to

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