This week you will continue developing your marketing and communications plan for The .
The Westside Coffee Company has just created bagged ground coffee that it wants to start selling at its local grocery chain in the of the store.
Create 2 proprietary trade promotion ideas to execute at the grocery stores to generate awareness, induce trials, and promote purchases of Westsides new bagged coffees.
As part of the , the owners of The Westside Coffee Company want to give back to the local community along with raising their local visibility. for each of the following:
Estimatethe costs associated with each proposal.
Format:write a 550- to 750-word executive summary describing these proposals.
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