Marketing and communications plan

This week you will continue developing your marketing and communications plan for The .

The Westside Coffee Company has just created bagged ground coffee that it wants to start selling at its local grocery chain in the of the store.

Create 2 proprietary trade promotion ideas to execute at the grocery stores to generate awareness, induce trials, and promote purchases of Westsides new bagged coffees.

As part of the , the owners of The Westside Coffee Company want to give back to the local community along with raising their local visibility. for each of the following:

• Long-term cause-related marketing initiative to give back to the community
• Partnership in the local community that could
• Local sponsorship to raise its community profile

Estimatethe costs associated with each proposal.

Format:write a 550- to 750-word executive summary describing these proposals.

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