Five steps of a communication hierarchy

This assignment is to write a paper800 words for a speech, so the speaker can read this paper for the speech. Please follow the instructions here:
You will be appearing at a prominent conference in your fieldorfield of interest. You decide to use the appearance to enhance your organizationNARAL Pro-Choice America as a thought leader. The speech topic is about why abortion should be legal in all states in the US. Your audience is professionals in your selected field.
For this assignment you must perform the following preparation:
Decide your goal/objective(from Dean: inform, create understanding, , change attitudes, and elicit action)
Decide which speech structureyou will use (from Dean: chronological, cause/effect, spatial or geographic, topical, elimination, pro-con, or numbered lists)
Decide which rhetorical strategyyou will use
After you decide all the preparation, please make sure to meet all the requirements here:
Speech Content
The speech follows and reflects steps for developing a speech;
The speech supports the topic chosen, clearly communicates a key message, and builds on the five steps of communication hierarchy;

The the five steps of communication hierarchy:
, direction and vision
Creat understanding- reason behind the action
Reinforce shared values- become part of group
Change attitudes- new perspectives to grow and prosper
Elicit action- ultimate goal

Speech has clear and an opening, body, and closing; it uses at least one rhetorical strategy that is integrated seamlessly.
Introduction
Insert yourself in a company, briefly talk about organizations Background, organization objectives,and who are you(your position in the organization), and some reason why you ask to speak
Then start talk about the topic
Establish rapport (audience centered, connect relationally; e.g., find a mutual event, shared value, something in common, etc.)
Win confidence (build credibility; e.g., state earned degrees/job title/experience, use quotes, share statistics/facts, demonstrate you are prepared)
Elicit cooperation (get buy-in; e.g., call to action, galvanize/motivate)
Body
Reasons of why abortion should be legal in all states in the US
Persuasive and relevant
include data and research to support, not only explain the data in the body paragraphs, but also include charts/tables to make the data visualcharts can be from the sources you used
Mintos Pyramid (3 fields, 3 sub-fields), Dean hierarchy/structure, rhetorical strategies, etc.
Conclusion
Do not truncate, memorable, wrap-up
*No Thats it
*Remind: Words fade/Ideas linger
*Call to Action (inspire, galvanize, motivate)

Information Organization
States the main idea/purpose upfront, at the beginning of the speech; the speaker presents material in a clear and logical order appropriate to the message; all ideas delivered promote easy interpretation and understanding of the main idea.

The speaker has organized for the delivery of a single topic/idea in each section of the speech; there is a logical sequence for the content and transitions develop connections between concepts; the structure chosen helps guide the audience through the speech.

Ideas are framed for the audience and address their needs, understanding, and concerns.

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