Communication Management Assignment

Course Name: Communication Management Students Name:
Course Code:
Semester: 1
Academic Year:

For Instructors Use only
Instructors Name: Dr. Majed Helmi
Students Grade: /15 Level of Marks: High/Middle/Low

General Instructions PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
2.4 Illustrate techniques and skills of correct business research report writing; learn report writing style using an approved style; and, apply the basics of oral communication in a presentation of a project, including, proper speech, organization, use of graphical aids, and .
3.1 Analyze effective business letters, memorandums, and case studies.
Assignment Question(s):
Part 1 (7 Marks)
Examine each of the following charts (Figures 1, and 2) and respond to the questions below:

Figure 1

Figure 2
Source: General Authority of Statics
Evaluate each one in terms of: (5 Marks)
title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway message
Describe at least one effective aspect for each chart. (1 Mark)
Make two recommendation for improving them. (1 Mark)
Part 2 (8 Marks)
Persuading University Students to Start a Saving Account
Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account. (2 Marks)
Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark)
Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark)
Persuading Human Resources Manager for Promotion
Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you. (2 Marks)
Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark)
Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark)

Reference:
(2017). (Industry). General Authority of Statistic. https://www.stats.gov.sa/en/906

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